The Zanga Studio faced multiple obstacles preventing growth and revenue:

• Ineffective promotion and unappealing offers led to stagnant growth and low engagement

• Missed revenue opportunities due to lack of strategic positioning

• No established brand identity – needed cohesive visual guidelines and messaging

• Low online visibility – starting with just 100 Instagram followers

• Unclear customer experience – no data on what potential clients valued most

Brand Development + Social Media Launch + Market Research

I took a comprehensive approach to building The Zanga's brand from the ground up:

Brand Identity Development:

• Created complete brand guidelines, including:

  • Logo usage standards (horizontal, vertical, reverse variations)

  • Primary color palette 

  • Typography system 

  • Developed a cohesive visual identity system for all marketing materials

Market Research & Strategic Planning:

• Conducted thorough market research to understand customer preferences and behaviors

• Designed and distributed surveys to gather feedback on customer experience and pricing

• Analyzed survey data to identify pain points and areas for improvement

• Created personalized incentives and benefits structure to attract and retain members

Social Media Account Setup + Organic Management:

• Complete Instagram profile optimization with strategic highlight covers

• Developed content strategy showcasing venue versatility across three service offerings

• Created branded templates aligned with new brand guidelines

• Built a content calendar featuring space transformations, client showcases, and behind-the-scenes content

• Strategic community engagement with local businesses, photographers, podcasters, and event planners

Business Growth:

• 35% increase in revenue and customer retention through membership options

• 40% increase in booking rates by effectively showcasing unique studio features

• Successfully drove website traffic through strategic social media promotion

Social Media Impact:

• Grew Instagram from 100 to 870 followers (770% growth) through organic strategy

• Achieved 60%+ engagement rate (significantly above industry average of 1-3%)

• Built an engaged community of event planners, photographers, podcasters, and local businesses

• Significant increase in online booking inquiries directly attributed to Instagram presence

Brand Establishment:

• Created comprehensive brand guidelines, ensuring consistency across all touchpoints

• Established recognizable visual identity in the competitive Kitchener market

• Built social proof through client features, reviews, and testimonials

• Positioned the Zanga as a professional, versatile content and event destination