TinkTeq needed to establish a strong social media presence from scratch to attract potential clients and position themselves as thought leaders in the digital marketing and AI space. The challenge was to:

• Build brand awareness in a competitive B2B market

• Create educational content that showcased their expertise without being overly technical

• Grow a following from zero with engaging, scroll-stopping content

• Establish visual brand consistency across all content formats

Short-Form Video Editing + Content Creation 

I served as the lead short-form video editor and content creator, developing a content strategy that balanced education with engagement:

Content Development:

• Created short-form videos optimized for Instagram Reels and TikTok

• Designed carousel posts breaking down complex AI and business concepts into digestible, visually appealing content

• Developed motivational and thought leadership content featuring industry insights

• Maintained cohesive brand aesthetic with on-brand templates and visual identity

Content Themes:

• AI tools for business optimization

• Business analysis and data-driven insights

• Webinar promotions and event marketing

• Industry quotes and motivational content

• Work-life balance messaging for entrepreneurs

Audience Growth:

• Built following from 0 to 800+ followers in 6 months (100% organic growth)

• Established a consistent posting schedule and brand presence

Content Performance:

• High engagement on educational carousel posts

• Strong reach on short-form video content

• Successfully positioned TinkTeq as an accessible authority in AI and digital marketing

✓  Created recognizable visual identity across all content

✓  Built foundation for ongoing social media presence

✓  Generated leads and inquiries through strategic content

✓  Educational but accessible – made complex AI and business topics easy to understand

✓  Visual consistency – developed a cohesive brand aesthetic that built recognition

✓  Format diversity – mixed videos, carousels, and motivational content to keep the feed dynamic

✓  Organic growth strategy – no paid ads, just strategic content and engagement