When I came on board, Kiitana had a strong voice and loyal community, but content was inconsistent and lacked strategic direction across platforms. She needed:

• Strategic content planning that aligned with her brand pillars (faith, fashion, personal growth, storytelling)

• Consistent posting without sacrificing authenticity or burning out

• Multi-platform growth (Instagram, TikTok, Threads) with platform-specific strategies

• Revenue diversification through affiliate marketing optimization on LTK and ShopMy

• Audience ownership beyond social media algorithms

• Brand expansion through product launches and partnerships

• High-level brand collaborations that felt authentic to her audience

Full Social Media Management + Strategic Direction

I built a complete digital ecosystem around her voice — relatable, faith-forward, and community-driven.

Content Strategy & Execution

• Platform-specific content calendars

• Copywriting and short-form video scripts

• Concept development and B-roll direction

• Community engagement strategy
  
  

Affiliate Marketing

• Managed LTK and ShopMy accounts

• Optimized storefronts and content for conversions

• Integrated affiliate links authentically

• Boosted monthly affiliate revenue
  
  

Newsletter & Audience Ownership

• Launched Konvos with Kiitan (Substack)

• Grew to 406 active subscribers

• Established a direct audience channel beyond social platforms
  
  

Brand Development

• Launched Atarah Avenue (bubu wear brand)

• Co-developed The Woman You’re Becoming workbook

• Supported the launch of the TressToGo hair brand
  
  

Partnerships
Managed high-profile campaigns with: 

📌 SheaMoisture, Jack Daniels, Minus196, BIC Soleil, Cadillac Lyriq, DoorDash, Teramana, Hilton Curio, Jean Paul Gaultier, Noble Panacea, Resortpass, Royalton Bavaro, Ruggable Rugs, and more.

✓   Strategy-first content – every post had a purpose tied to audience behavior and brand goals

✓   Platform-specific optimization – what worked on Threads didn't always work on TikTok

✓   Revenue diversification – built multiple income streams (affiliates, partnerships, products, newsletter) for sustainable growth

✓   Owned audience building – created a direct connection through weekly newsletter, giving Kiitana control beyond social media platforms

✓   Authentic monetization – integrated affiliate links and partnerships naturally without compromising trust or authenticity

✓   Consistent presence without burnout – reduced posting frequency while increasing engagement through higher-quality, intentional content

✓   Community-first approach – built deeper connections through meaningful engagement, not just vanity metrics 

“Working with Udoka changed everything about how I approach content. For the first time, I wasn’t just posting; I had a real strategy. She helped me show up with clarity across every platform, build multiple income streams, and stay consistent without burning out. What I love most is how intentional she is; every idea connects back to the bigger picture. Strategy, storytelling, and authenticity, she really knows how to blend all three.” 

• Kiitana